The RUBI ® catalogue is a reflection of the dynamism of the brand and the continued evolution of its products. The 2013 RUBI ® catalogue also reflects a gradual optimization process, conducted with the aim of adjusting the ranges to the real needs of users. In addition, the new organization of the product portfolio aims to facilitate the sale and prescription by the channel.
The new 2013 RUBI ® catalogue maintains the style of the previous version in which changes were implemented based on the feedback and needs of the user and channel. In this context, worth mentioning its manageable format, light and compact, suitable for displaying images with sufficient detail and product characteristics.
In terms of design and layout, the most obvious change is the new cover with a modernized image in which for the first time the new RUBI ® logo is introduced. The communication style also evolve in the same line followed by the packaging, also improves the technical information of the products, highlighting the main business case for each item, with technical language yet understandable by any user. It also increases the number of detailled images and applications of the products, adding a QR code with direct access to a microsite with videos, images and instructions for each item.
The goal is that the RUBI ® catalogue is a useful tool for prescribing our products by distribution channel yet, permiting purchasing decisions by users.