{"id":1215,"date":"2021-04-15T10:54:36","date_gmt":"2021-04-15T10:54:36","guid":{"rendered":"https:\/\/www.rubi.com\/en\/blog\/?p=1215"},"modified":"2022-10-21T23:39:40","modified_gmt":"2022-10-21T21:39:40","slug":"70-years","status":"publish","type":"post","link":"https:\/\/www.rubi.com\/en\/blog\/70-years\/","title":{"rendered":"CUTTING TILES WITH RUBI HAS BEEN POSSIBLE FOR 70 YEARS!"},"content":{"rendered":"\n<p>RUBI celebrates its <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.rubi.com\/en\/landing\/70-years\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>70th anniversary<\/strong> <strong>this year<\/strong><\/a><\/span>. The very first tile cutter was also invented 70 years ago. Coincidence? Not quite\u2026 because this invention was <strong>the&nbsp;first ever&nbsp;manual&nbsp;tile&nbsp;cutter, nicknamed&nbsp;RUBI<\/strong>! Who would have thought then that this would be the start of a global brand that in 2021 still provides the construction professional with the best solutions for tiling work every day?&nbsp;<\/p>\n\n\n\n<p><span id=\"hs-cta-wrapper-7d2c5ce2-53ae-4e2e-a001-de5814b630e5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-7d2c5ce2-53ae-4e2e-a001-de5814b630e5\" class=\"hs-cta-node hs-cta-7d2c5ce2-53ae-4e2e-a001-de5814b630e5\"><!-- [if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6786297\/7d2c5ce2-53ae-4e2e-a001-de5814b630e5\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-7d2c5ce2-53ae-4e2e-a001-de5814b630e5\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6786297\/7d2c5ce2-53ae-4e2e-a001-de5814b630e5.png\" alt=\"* Do you want to get the 2021 RUBI Catalogue with all the tools? Click here  and download it for free.\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6786297, '7d2c5ce2-53ae-4e2e-a001-de5814b630e5', {\"region\":\"na1\"}); <\/script><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b><span data-contrast=\"none\">THE BEGINNING: IMMEDIATE PRICE!<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"none\">In April 1951,&nbsp;<\/span><span data-contrast=\"none\">a&nbsp;<\/span><span data-contrast=\"none\">young&nbsp;<\/span><span data-contrast=\"none\">Spanish<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">man named<strong> Joan Boada filed a request<\/strong> with the Barcelona Registration and Patent Office <strong>to register his invention<\/strong>. It concerned a new tool:<span style=\"color: #ff0000;\"> <a style=\"color: #ff0000;\" href=\"https:\/\/www.rubi.com\/en\/blog\/rubi-innovating-and-evolving-since-1951\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>a manual cutter for mosaic and tiles<\/strong><\/a><\/span>.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-1236 size-full\"><img decoding=\"async\" width=\"900\" height=\"516\" src=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/1951-2.jpg\" alt=\"rubi-70-years-1951\" class=\"wp-image-1236\" srcset=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/1951-2.jpg 900w, https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/1951-2-300x172.jpg 300w, https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/1951-2-768x440.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>1951<\/figcaption><\/figure>\n\n\n\n<p><span data-contrast=\"none\">At the first National Exhibition of Inventions, held in Barcelona in 1953, the <strong>RUBI tile cutter immediately won the gold medal<\/strong>. From then on,&nbsp;<\/span><span data-contrast=\"none\">the&nbsp;<\/span><span data-contrast=\"none\">Boada&nbsp;<\/span><span data-contrast=\"none\">brothers<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">Joan<\/span><span data-contrast=\"none\">&nbsp;and Antoni<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">&nbsp;focused entirely on the production<\/span><span data-contrast=\"none\">,&nbsp;<\/span><span data-contrast=\"none\">improvement<\/span><span data-contrast=\"none\">&nbsp;and trading<\/span><span data-contrast=\"none\">&nbsp;of this new tool.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b><span data-contrast=\"none\">DID YOU KNOW?<\/span><\/b>&nbsp;<\/h3>\n\n\n\n<p><strong>The brand name RUBI comes from the inventor&#8217;s hometown: Rub\u00ed<\/strong><span data-contrast=\"none\">,&nbsp;<\/span><span data-contrast=\"none\">one of the main industrial cities&nbsp;<\/span><span data-contrast=\"none\">located close to Barcelona<\/span><span data-contrast=\"none\">. The head<\/span><span data-contrast=\"none\">quarters<\/span><span data-contrast=\"none\">&nbsp;office is still located&nbsp;<\/span><span data-contrast=\"none\">here.<\/span>&nbsp;<br>&nbsp;<br><span data-contrast=\"none\">F<\/span><span data-contrast=\"none\">irst<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">the Boada brothers opened a&nbsp;<\/span>little workshop&nbsp;in&nbsp;Rub\u00ed<span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">&nbsp;Soon after, a new&nbsp;<\/span><span data-contrast=\"none\">production&nbsp;<\/span><span data-contrast=\"none\">location and a warehouse were also&nbsp;<\/span><span data-contrast=\"none\">located&nbsp;<\/span><span data-contrast=\"none\">here<\/span><span data-contrast=\"none\">, but&nbsp;<\/span><span data-contrast=\"none\">after many decades&nbsp;<\/span><span data-contrast=\"none\">all of<\/span><span data-contrast=\"none\">&nbsp;t<\/span><span data-contrast=\"none\">hese facilities<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">&nbsp;ended up&nbsp;<\/span><span data-contrast=\"none\">being<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">too small<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">due to the <strong>rapid<\/strong><\/span><span data-contrast=\"none\">&nbsp;<\/span><strong>expansion of the company<\/strong><span data-contrast=\"none\">. Hence,&nbsp;<\/span><span data-contrast=\"none\">in 2003 all facilities<\/span><span data-contrast=\"none\">&nbsp;except the main offices,<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">were moved&nbsp;<\/span><span data-contrast=\"none\">to Santa Oliva, in the province of Tarragon<\/span><span data-contrast=\"none\">a<\/span><span data-contrast=\"none\">, some 60&nbsp;<\/span><span data-contrast=\"none\">kilometers<\/span><span data-contrast=\"none\">&nbsp;from&nbsp;<\/span><span data-contrast=\"none\">Rub\u00ed<\/span><span data-contrast=\"none\">. <strong>The<\/strong><\/span><strong>&nbsp;production and&nbsp;logistics&nbsp;center&nbsp;at first&nbsp;had&nbsp;an area of approximately 20,000 m2<\/strong><span data-contrast=\"none\">,&nbsp;<\/span><span data-contrast=\"none\">but it was<\/span><span data-contrast=\"none\">&nbsp;soon after&nbsp;<\/span><strong>enlarged<\/strong><span data-contrast=\"none\"><strong>&nbsp;to 45,000m2<\/strong>,<\/span><span data-contrast=\"none\">&nbsp;and has an automated warehouse with the latest technologies for efficient order processing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"512\" data-id=\"1228\" src=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/190306_Rubi_SantaOliva_LQ_082-768x512-1.jpg\" alt=\"rubi-70-years-santa-oliva3\" class=\"wp-image-1228\" srcset=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/190306_Rubi_SantaOliva_LQ_082-768x512-1.jpg 768w, https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/190306_Rubi_SantaOliva_LQ_082-768x512-1-300x200.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"506\" data-id=\"1230\" src=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/rubi-768x506-1.jpg\" alt=\"rubi-70-years-santa-oliva\" class=\"wp-image-1230\" srcset=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/rubi-768x506-1.jpg 768w, https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/rubi-768x506-1-300x198.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b><span data-contrast=\"none\">TH<\/span><\/b><b><span data-contrast=\"none\">E 60\u2019S<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:450,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"none\">In the&nbsp;<\/span><span data-contrast=\"none\">19<\/span><span data-contrast=\"none\">60s<\/span><span data-contrast=\"none\">, <strong>RUBI manual cutters are equipped with the impact crusher<\/strong>, also&nbsp;<\/span><span data-contrast=\"none\">invented<\/span><span data-contrast=\"none\">&nbsp;and patented by the Boada brothers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-1237 size-full\"><img decoding=\"async\" width=\"900\" height=\"516\" src=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/1960.jpg\" alt=\"rubi-70-years-1960\" class=\"wp-image-1237\" srcset=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/1960.jpg 900w, https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/1960-300x172.jpg 300w, https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/1960-768x440.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>1960<\/figcaption><\/figure>\n\n\n\n<p><span data-contrast=\"none\">Strong demand for manual cutters and constant growth prompted a third partner to join the two brothers. <strong>With the arrival of Miquel&nbsp;<\/strong><\/span><strong>Escayol<\/strong><span data-contrast=\"none\"><strong>&nbsp;in 1969, the company GERMANS BOADA S.A.<\/strong> &#8211; Catalan for:&nbsp;<\/span><span data-contrast=\"none\">BOADA BROTHERS<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">\u2013<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">was&nbsp;<\/span><span data-contrast=\"none\">founded.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b><span data-contrast=\"none\">TH<\/span><\/b><b><span data-contrast=\"none\">E 70\u2019S<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:450,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"none\">In the&nbsp;<\/span><span data-contrast=\"none\">19<\/span><span data-contrast=\"none\">70s, GERMANS BOADA S.A, as a company, and RUBI, as a brand, <strong>continued their growth and expansion<\/strong>.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">On the one hand, the company&nbsp;<\/span><span data-contrast=\"none\">was strengthe<\/span><span data-contrast=\"none\">ning its exports and, on the other, the brand&nbsp;<\/span><span data-contrast=\"none\">kept<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">up<\/span><span data-contrast=\"none\">&nbsp;with the innovation of its<\/span><span data-contrast=\"none\">&nbsp;tools.<strong> The invention of the first mechanical breaker&nbsp;<\/strong><\/span><strong>was<\/strong><span data-contrast=\"none\"><strong>&nbsp;the greatest contribution<\/strong> of the time and<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">as a result of<\/span><span data-contrast=\"none\">&nbsp;this&nbsp;<\/span><span data-contrast=\"none\">new invention<\/span><span data-contrast=\"none\">, the <strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.rubi.com\/en\/product\/ts-max\" target=\"_blank\" rel=\"noopener noreferrer\">TS<\/a><\/span><\/strong> was born<\/span><span data-contrast=\"none\">,&nbsp;<\/span><span data-contrast=\"none\">and was later<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">c<\/span><span data-contrast=\"none\">onsidered<\/span><span data-contrast=\"none\">&nbsp;worldwide as&nbsp;<\/span><span data-contrast=\"none\">an&nbsp;<\/span><span data-contrast=\"none\">excellent<\/span><span data-contrast=\"none\">&nbsp;tile cutter<\/span><span data-contrast=\"none\">!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-1238 size-full\"><img decoding=\"async\" width=\"768\" height=\"301\" src=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/TS-768x301-1.jpg\" alt=\"rubi-70-years-TS\" class=\"wp-image-1238\" srcset=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/TS-768x301-1.jpg 768w, https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/TS-768x301-1-300x118.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>TS manual cutter<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><b><span data-contrast=\"none\">THE 80\u2019S AND 90\u2019S<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:450,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"none\">Motivated by the rise<\/span><span data-contrast=\"none\">&nbsp;of hard porcelain stoneware,<\/span><span data-contrast=\"none\">&nbsp;RUBI developed a new line of tile cutters in the late 1980s that <strong>were much better adapted to the needs and requirements of international markets<\/strong>.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">The decade of the 1990s represent<\/span><span data-contrast=\"none\">ed<\/span><span data-contrast=\"none\">&nbsp;the real&nbsp;<\/span><span data-contrast=\"none\">international&nbsp;<\/span><span data-contrast=\"none\">expansion of GERMANS BOADA S.A<\/span><span data-contrast=\"none\">. <strong>The company open<\/strong><\/span><strong>ed the first branches on European territory: Portugal, Italy, France&#8230;&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-1240 size-full\"><img decoding=\"async\" width=\"600\" height=\"344\" src=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/1991.jpg\" alt=\"rubi-70-years-1991\" class=\"wp-image-1240\" srcset=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/1991.jpg 600w, https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/1991-300x172.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption>1991<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><b><span data-contrast=\"none\">DID YOU KNO<\/span><\/b><b><span data-contrast=\"none\">W<\/span><\/b><b><span data-contrast=\"none\">&nbsp;THAT?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"none\">It would<\/span><span data-contrast=\"none\">&nbsp;only<\/span><span data-contrast=\"none\">&nbsp;take <strong>a&nbsp;<\/strong><\/span><strong>few&nbsp;more&nbsp;years&nbsp;for RUBI <a href=\"https:\/\/www.rubi.com\/en\/blog\/rubi-uk-15-years-building-together\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">to inaugurate its subsidiary in the UK<\/span><\/a><\/strong><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">The inauguration<\/span><span data-contrast=\"none\">&nbsp;was in 2004<\/span><span data-contrast=\"none\">, with RUBI UK Ltd.<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">b<\/span><span data-contrast=\"none\">ased in Rainham,&nbsp;<\/span><span data-contrast=\"none\">and<\/span><span data-contrast=\"none\">&nbsp;there<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">you can still fin<\/span><span data-contrast=\"none\">d<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">the RUBI UK facilities<\/span><span data-contrast=\"none\">, office and warehouse,<\/span><span data-contrast=\"none\">&nbsp;with<\/span><span data-contrast=\"none\">&nbsp;our<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">15&nbsp;<\/span><span data-contrast=\"none\">teammates making up the<\/span><span data-contrast=\"none\">&nbsp;RUBI<\/span><span data-contrast=\"none\">&nbsp;UK<\/span><span data-contrast=\"none\">&nbsp;Team<\/span><span data-contrast=\"none\">!<\/span>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<br><b><span data-contrast=\"none\">THE<\/span><\/b><b><span data-contrast=\"none\">&nbsp;MILLENNIUM<\/span><\/b>&nbsp;<\/h2>\n\n\n\n<p><span data-contrast=\"none\">In the new millennium, <strong>the growth of <\/strong><\/span><strong>the&nbsp;GERMANS BOADA&nbsp;company&nbsp;remained&nbsp;<\/strong><span data-contrast=\"none\"><strong>unstoppable<\/strong>. The evolution of the RUBI manual cutters&nbsp;<\/span><span data-contrast=\"none\">was<\/span><span data-contrast=\"none\">&nbsp;crossing new boundaries. This is clearly visible in&nbsp;<\/span><span data-contrast=\"none\">the<\/span><span data-contrast=\"none\">ir<\/span><span data-contrast=\"none\">&nbsp;design and production,&nbsp;<\/span><span data-contrast=\"none\">which use<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">the <strong>latest technologies to meet modern requirements and needs<\/strong>.<\/span>&nbsp;<\/p>\n\n\n\n<p><span id=\"hs-cta-wrapper-eb9a2c97-44c8-4659-b34d-f9218b5fe2b9\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-eb9a2c97-44c8-4659-b34d-f9218b5fe2b9\" class=\"hs-cta-node hs-cta-eb9a2c97-44c8-4659-b34d-f9218b5fe2b9\"><!-- [if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6786297\/eb9a2c97-44c8-4659-b34d-f9218b5fe2b9\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-eb9a2c97-44c8-4659-b34d-f9218b5fe2b9\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6786297\/eb9a2c97-44c8-4659-b34d-f9218b5fe2b9.png\" alt=\"New call-to-action\" width=\"1200\" height=\"300\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6786297, 'eb9a2c97-44c8-4659-b34d-f9218b5fe2b9', {\"region\":\"na1\"}); <\/script><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<b><span data-contrast=\"none\">BETWEEN&nbsp;<\/span><\/b><b><span data-contrast=\"none\">2007-2012<\/span><\/b>&nbsp;<\/h2>\n\n\n\n<p><span data-contrast=\"none\">The company&#8217;s upward trend was held back by the financial crisis that hit worldwide between 2007 and 2012.<\/span>&nbsp;<br><span data-contrast=\"none\">Even in difficult times like these, <strong>RUBI has continued its work and has even been able to improve&nbsp;<\/strong><\/span><strong>its<\/strong><span data-contrast=\"none\"><strong>&nbsp;products<\/strong>. GERMANS BOADA&nbsp;<\/span><span data-contrast=\"none\">was then name<\/span><span data-contrast=\"none\">d<\/span><span data-contrast=\"none\">, together with all&nbsp;<\/span><span data-contrast=\"none\">the<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">international subsidiaries, GERMANS BOADA GROUP.<\/span>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<br><b><span data-contrast=\"none\">FROM<\/span><\/b><b><span data-contrast=\"none\">&nbsp;2013<\/span><\/b><b><span data-contrast=\"none\">&nbsp;<\/span><\/b><b><span data-contrast=\"none\">ONWARD<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"none\">In recent years, RUBI has put <span style=\"color: #ff0000;\"><a href=\"https:\/\/www.rubi.com\/en\/blog\/tile-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>the most advanced tiling tools on the market<\/strong><\/a><\/span>, including <strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.rubi.com\/en\/blog\/large-format-and-slab-system\/\" target=\"_blank\" rel=\"noopener noreferrer\">the SLAB SYSTEM<\/a><\/span><\/strong>, <strong><span style=\"color: #ff0000;\"><a href=\"https:\/\/www.rubi.com\/en\/blog\/how-to-use-a-tile-cutter\/\" target=\"_blank\" rel=\"noreferrer noopener\">the TZ tile cutter and electric cutters<\/a><\/span><\/strong>\u00a0with the innovative &#8211; TNO tested &#8211; ZERO DUST system.\u00a0<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-1243 size-full\"><img decoding=\"async\" width=\"768\" height=\"558\" src=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/17952_a_032-768x558-1.jpg\" alt=\"manual-cutter-TX\" class=\"wp-image-1243\" srcset=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/17952_a_032-768x558-1.jpg 768w, https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/17952_a_032-768x558-1-300x218.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>The TZ tile cutter is the most advanced tile cutter in the RUBI range.<\/figcaption><\/figure>\n\n\n\n<p><span data-contrast=\"none\">Going forward<\/span><span data-contrast=\"none\">, there is the long-awaited <strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.rubi.com\/en\/product\/rubi-triller-electric-tamping-system\" target=\"_blank\" rel=\"noopener noreferrer\">RUBI TRILLER:<\/a><\/span><\/strong> <strong>an electric tile beater for large-format tiles and decoupling mats<\/strong>. By means of vibration, this handy tile beater sets the entire tile surface in motion, so that the vibration is continued in the underlying adhesive layer.&nbsp;<\/span><span data-contrast=\"none\">This vibration allows&nbsp;<\/span><span data-contrast=\"none\">for greater adhesion<\/span><span data-contrast=\"none\">, <strong>making it a lot easier to get the tiles on the same level<\/strong>.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n<p><iframe title=\"RUBI TRILLER, el nuevo vibrador manual para cer\u00e1mica\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bjM-aRI8cQI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p><span data-contrast=\"none\">We have also added a new high-torque mixer to our range: <strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.rubi.com\/en\/product\/rubimix-9-supertorque\" target=\"_blank\" rel=\"noopener noreferrer\">the RUBIMIX-9 SUPERTORQUE<\/a><\/span><\/strong>. Its high torque (40.2 Nm) together with 1800 watts of power makes this mixer one of <strong>the most efficient in the market<\/strong>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-1244 size-full\"><img decoding=\"async\" width=\"768\" height=\"669\" src=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/Supertorque-768x669-1.jpg\" alt=\"rubimix-Supertorque\" class=\"wp-image-1244\" srcset=\"https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/Supertorque-768x669-1.jpg 768w, https:\/\/www.rubi.com\/en\/blog\/wp-content\/uploads\/2021\/04\/Supertorque-768x669-1-300x261.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Launched in 2021: the SUPERTORQUE with extra high torque.<\/figcaption><\/figure>\n\n\n\n<p><strong><span style=\"font-size: inherit;\" data-contrast=\"none\">And more special tools are coming this year!<\/span><\/strong><span style=\"font-size: inherit;\" data-contrast=\"none\">&nbsp;&nbsp;<\/span><span style=\"font-size: inherit;\" data-contrast=\"none\">With all these new tools, RUBI makes the tiler&#8217;s work more pleasant, faster, more <\/span><span style=\"font-size: inherit;\" data-contrast=\"none\">ergonomic<\/span><span style=\"font-size: inherit;\" data-contrast=\"none\">&nbsp;and<\/span><span style=\"font-size: inherit;\" data-contrast=\"none\">&nbsp;safer.&nbsp;<\/span><strong><span style=\"font-size: inherit;\" data-contrast=\"none\">And&nbsp;<\/span><span style=\"font-size: inherit;\" data-contrast=\"none\">it\u2019s been doing so since<\/span><span style=\"font-size: inherit;\" data-contrast=\"none\">&nbsp;1951<\/span><span style=\"font-size: inherit;\" data-contrast=\"none\">!<\/span><span style=\"font-size: inherit;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b><span data-contrast=\"none\">BUILDING THE FUTURE TOGETHER<\/span><\/b><b><span data-contrast=\"none\">&nbsp;SINCE 2021<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:450,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"none\">In addition to designing the best solutions for the tiler, <strong>sharing knowledge is another important focus<\/strong> of RUBI, which is why educating the youth is our top priority!<\/span><span data-contrast=\"none\">&nbsp;For this reason, our purpose as a company is: <strong>BETTER PROFESSIONALS. BETTER PLACES<\/strong>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">RUBI has evolved and innovated quite a bit since 1951<\/span><span data-contrast=\"none\">&nbsp;and that is why<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">&nbsp;to keep evolving, our&nbsp;<\/span><span data-contrast=\"none\">compan<\/span><span data-contrast=\"none\">y\u2019s<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">group<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">&nbsp;are <strong>now named under the umbrella of RUBI Group<\/strong>, as RUBI<\/span><span data-contrast=\"none\">, our brand,&nbsp;<\/span><span data-contrast=\"none\">is our&nbsp;<\/span><span data-contrast=\"none\">most&nbsp;<\/span><span data-contrast=\"none\">well-known<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">asset worldwide!&nbsp;<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">we\u2019ve<\/span><span data-contrast=\"none\">&nbsp;never stopped evolving<\/span><span data-contrast=\"none\">.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">As always, t<\/span><span data-contrast=\"none\">ogether with you &#8211; the tile professionals &#8211; <strong>we will continue to build the future!<\/strong><\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">Won\u2019t you join us<\/span><span data-contrast=\"none\">?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Did you find this blog&nbsp;<\/span><span data-contrast=\"none\">post<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">about the 70th anniversary of RUBI interesting and do you want to know a lot more about RUBI (tools) and to <span style=\"color: #ff0000;\"><span style=\"color: #000000;\">know the best tips to <\/span><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.rubi.com\/en\/blog\/how-to-tile\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to tile<\/a><\/span><\/strong><\/span>?<strong> Then keep reading <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.rubi.com\/en\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">our blog<\/a><\/span><\/strong><\/span><strong>!&nbsp;<\/strong><\/p>\n\n\n\n<p><span data-contrast=\"none\">You can also <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.rubi.com\/en\/club\" target=\"_blank\" rel=\"noopener noreferrer\">become a member of Club RUBI<\/a><\/strong><\/span> for free so that you have easy access to <strong>all product information<\/strong>, can register your purchases for an <strong>extended warranty&nbsp;<\/strong><\/span><span data-contrast=\"none\">and<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">even<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">save for <strong>gift certificates<\/strong> from Decathlon, for example.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span id=\"hs-cta-wrapper-93d815f6-4a55-4b6e-a8cb-1d3cbb6896e5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-93d815f6-4a55-4b6e-a8cb-1d3cbb6896e5\" class=\"hs-cta-node hs-cta-93d815f6-4a55-4b6e-a8cb-1d3cbb6896e5\"><!-- [if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6786297\/93d815f6-4a55-4b6e-a8cb-1d3cbb6896e5\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-93d815f6-4a55-4b6e-a8cb-1d3cbb6896e5\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6786297\/93d815f6-4a55-4b6e-a8cb-1d3cbb6896e5.png\" alt=\"New call-to-action\" width=\"1200\" height=\"628\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6786297, '93d815f6-4a55-4b6e-a8cb-1d3cbb6896e5', {\"region\":\"na1\"}); <\/script><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RUBI celebrates its 70th anniversary this year. The very first tile cutter was also invented 70 years ago. Coincidence? Not quite\u2026 because this invention was the&nbsp;first ever&nbsp;manual&nbsp;tile&nbsp;cutter, nicknamed&nbsp;RUBI! Who would have thought then that this would be the start of a global brand that in 2021 still provides the construction professional with the best solutions &hellip; <a href=\"https:\/\/www.rubi.com\/en\/blog\/70-years\/\">Continued<\/a><\/p>\n","protected":false},"author":53,"featured_media":1236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[119],"tags":[361,356,267,362],"coauthors":[],"class_list":["post-1215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rubi-tools","tag-70-anniversary","tag-electric-cutter","tag-manual-cutter","tag-rubi-70-years"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CUTTING TILES WITH RUBI HAS BEEN POSSIBLE FOR 70 YEARS!<\/title>\n<meta name=\"description\" content=\"RUBI celebrates its 70th anniversary this year. The very first tile cutter was also invented 70 years ago. Coincidence?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CUTTING TILES WITH RUBI HAS BEEN POSSIBLE FOR 70 YEARS!\" \/>\n<meta property=\"og:description\" content=\"RUBI celebrates its 70th anniversary this year. The very first tile cutter was also invented 70 years ago. Coincidence?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rubi.com\/en\/blog\/70-years\/\" \/>\n<meta property=\"og:site_name\" content=\"Welcome to the RUBI Tools Blog!\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.instagram.com\/rubitools\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/quimrubitools\/?locale=es_ES\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-15T10:54:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-21T21:39:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rubi.com\/us\/blog\/wp-content\/uploads\/2021\/04\/1951-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Berta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"RUBI celebrates its 70th anniversary this year. 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Coincidence?","og_url":"https:\/\/www.rubi.com\/en\/blog\/70-years\/","og_site_name":"Welcome to the RUBI Tools Blog!","article_publisher":"https:\/\/www.instagram.com\/rubitools\/","article_author":"https:\/\/www.facebook.com\/quimrubitools\/?locale=es_ES","article_published_time":"2021-04-15T10:54:36+00:00","article_modified_time":"2022-10-21T21:39:40+00:00","og_image":[{"width":900,"height":516,"url":"https:\/\/www.rubi.com\/us\/blog\/wp-content\/uploads\/2021\/04\/1951-2.jpg","type":"image\/jpeg"}],"author":"Berta","twitter_card":"summary_large_image","twitter_description":"RUBI celebrates its 70th anniversary this year. The very first tile cutter was also invented 70 years ago. 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