Building the

future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • Ceramic tiles for external places: uses and tips

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    Ceramic tiles for external places are a very used choice since many centuries ago, thanks to its technical advantages and to its versatility in design terms. Beyond that, it is very cheap as well. ...
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  • Rubi´s favourite fireplace design projects

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    As days get shorter and weather gets colder, we retreat indoors to the warmth of our homes, but nothing makes a home more inviting than a warm and cozy fireplace.As a focal point, a fireplace can s...
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  • Bathroom Projects

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    When choosing tiles for the bathroom must think first how to distribute them. The latest trend is to use different colors and textures to go delimiting each space in our bathroom. For example, we h...
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  • Ceramic refurbishments, a safe

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    Ceramic refurbishments The endless choices in ceramic tiles permits ceramic refurbishments "on demand" in the home with ease, speed and security.When a refurbishing at home, pottery is the perfe...
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  • Adhering Ceramic Tiles: Measures, Tools and Techniques
    SERATING AND ADHERING

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    There are two main methods for adhering ceramic tiles, one recommended for thick layers (TL), and the other advocated for thin or medium layer (TL/ML). Let's review the measures, tools and tip...
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  • Use of large format tiles

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    Over the last few years, we have seen a significant increase in the use of large format tiles and, nowadays, their use is quite widespread. This has made us realisethat there is a real need to adap...
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  • Cellulose Sponge
    cellulose sponges

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    Cellulose sponges are the new technology introduced into the markets. A unique resistant cellulose sponge for all grout cleaning jobs including epoxy materials. Different shapes and sizes contentin...
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  • Electric cutter
    Electric cutters

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    Grinder, Electric portable cutter or mobile head cutter? Whenever we face cuts on materials such as porcelain, gres, natural stone where a manual cutter can’t perform, we end up using an electric o...
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