Mission, Vision and Values in Germans Boada S.A. | RUBI USA

Mission, Vision and Values in Germans Boada S.A.


Founded in 1951, Germans Boada is a family Spanish company that remains faithful to its origins and core identity. We work hard every day to preserve our business legacy and build a better future for all.

Germans Boada S.A. provides different solutions to construction professionals, including the design, manufacturing and market of building tools, products, and accessories needed to do the job with the highest level of efficiency, profitability and safety.

Germans Boada S.A specializes in manufacturing tools and machinery to cut, handle, and set ceramics and other building materials used in the construction and remodeling business.


To become a company with technological and market leadership, designing, manufacturing and marketing innovative products and services to cut, set and preserve ceramics. We look forward to growing our world presence while staying close to the user, and create value for our customers, employees and shareholders.


Our values at RUBI Group are found in three main areas:


EXCELLENCE describes everything we do, and every task performed in RUBI Group, thanks to...

-          Experience from working with our professional knowledge of the organization and environment.

-          Requirement of both, ourselves and others, attention to detail and rigor required.

-          Innovation, creating to transform and add value in any field.

-          Flexibility to provide versatility in our work, we will achieve results in accordance with this excellence. 

RESPECT is present in our DNA, our relationships with colleagues and collaborators leads us to create a close and dynamic environment where we can develop through...

-          Honesty, being consistent between what we do and what we say.

-          Confidence in others and ourselves.

-          Kindness and Humility each day, friendly in our relationships and being aware of our limitations, learning from mistakes and asking for help when needed.

-          Charisma to involve teams and promote their work. 

PASSION is our attitude in our work within the Group and we count on...

-          Commitment from the company and our colleagues.

-          Optimism at work transmits energy and drive.

-          Determination is needed to make the right decisions with courage and safety. 


These values make up our Corporate Identity at RUBI Group and will help us to achieve SUCCESS.

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