Building the

future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • How to Choose a Manual Tile Cutter
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    Choosing and using a manual tile cutter can be a complicated task. Since a manual tile cutter is one of the fundamental tools in our daily work, in today’s how to tile blog, we want to help facilit...
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  • How to Use an Electric Tile Cutter
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    Experience has shown that professional tile installers often prefer manual cutters. The appeal lies in their cutting speed, cost-effectiveness, and the ability to work in a clean, comfortable envir...
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  • How to Use a Tile Levelling System
    tile levelling system

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    The main objective of all the tools manufactured by RUBI is to facilitate professional's work when it comes to handling, cutting, and laying all types of tiles. To this end, RUBI applies over 70 ye...
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  • How to Use a Tile Cutter
    using a tile cutter

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    If you are planning a tiling job, its likely you’ll come across points in your project where you’ll need to cut your tile to fit along walls, around corners or household fixtures and appliances.&nb...
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  • How to Tile: Steps, Materials, and Methods According to Room
    how-to-tile-blog

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    Tiling is a skilled job that requires a good amount of planning, but we are here to help you get the best finish. Whether you’re tiling a full bathroom, a kitchen...
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  • TILE PATTERNS: 5 WAYS TO LAY TILE
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    The layout and design of your tiles can help to bring a whole room together. There are many different tile patterns and designs that you can follow, whether you want your pattern to be subtle or ey...
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  • How to Lay Aperiodic Tiling: Tips and Best Practices
    aperiodic tiling

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    In this blog on how to tile, we'll tell you everything you need to know about aperiodic tiling and how best to lay it to achieve a great finish!  WHAT IS APERIODIC TILING? Aperiodic ...
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  • Tile Spacers: How to Use Them Effectively
    Crucetas rubi para piscinas elevadas de obra

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    If you’re beginning work on a new tiling project and it’s your first time working with tiles, you may be a bit unsure of how to proceed. There is a lot to know about laying and placing tiles, from ...
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  • How to Lay Floor Tiles on Concrete
    how to lay floor tiles on concrete

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    When laying ceramic or porcelain tile, one of the best surfaces you can lay it on is concrete. Today we are going to see how to lay floor tiles on concrete!  If prepared correctly...
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  • WHAT IS GROUT: WHAT YOU NEED TO KNOW
    what is grout

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    When installing tiles or stone, it’s important you choose the right type and grout to complete the project. Grout is an essential part of the tile installation process. Choosing the right one can m...
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