Building the

future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • Use of large format tiles

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    2527
    Over the last few years, we have seen a significant increase in the use of large format tiles and, nowadays, their use is quite widespread. This has made us realise that there is a real need to ada...
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  • Cellulose Sponge
    cellulose sponges

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    2542
    Cellulose sponges are the new technology introduced into the markets. A unique resistant cellulose sponge for all grout cleaning jobs including epoxy materials. Different shapes and sizes contentin...
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  • Electric cutter
    Electric cutters

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    3999
    Grinder, Electric portable cutter or mobile head cutter? Whenever we face cuts on materials such as porcelain, gres, natural stone where a manual cutter can’t perform, we end up using an electric o...
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