The RUBI range of cleaning, protection and maintenance products for ceramic tiles and other materials responds to the needs of the construction sector, which ensures a high level of service to the professional channel as well as to the end user thanks to a new strategy, which combines several differential factors of RUBI. We must add to the service capacity of the group, which has subsidiaries and branches in Europe, Asia, America and Africa, a high level of support and technical assistance to the distribution channel, through highly qualified and trained teams, in addition to multiple elements of training and communication. This range of products, like the rest of the ranges of our catalog, is thought to offer the professional a time saving and increase the efficiency in his work. In RUBI we are aware of the importance of time in the day of energy and time saving, so our product development managers are very focused on these concepts when designing new tools. End user assistance and trust are also key factors in this range and for this reason, RUBI has several direct assistance channels (help line, Twitter, web) and a free application, available for tablets and mobile devices through which, both users and distributors, can resolve any doubt of prescription and application. In addition, as part of the strategy, RUBI continually researches according to the evolution of the materials and based on the requirements received by the main manufacturers of ceramic tiles from around the world, of about 30,000 RUBI distributors, and of the more than 40,000 registered end users in Club RUBI. Thanks to all this, the range of cleaning, protection and maintenance RUBI is unique in the market, which offers a solution for the use of all the necessary benefits for its correct application.