Building the

future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • How to Cut Porcelain Tile: Common Issues and Best Tools
    how to cut porcelain tile

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    Whether you're laying new tile for your bathroom, kitchen, or laundry room, you want to be sure that you've picked the best kind of tile and done the tile installation correctly. If you're into DIY...
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  • 5 Tips for Working With Exterior Tile
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    With an industry that commands over $12 billion, a tile installation is no small home improvement project. If you're about to work on an exterior tile project, it's worth taking seriously. You...
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  • Sanded vs. Unsanded Grout – The 4 Biggest Differences That Matter
    Sanded vs Unsanded Grout

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    Most flooring specialists have an intimate knowledge about the difference between sanded vs. unsanded grout. But even some experienced general contractors are still unsure about the difference...
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  • Our Top Tips For Using Tile Spacers Effectively

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    If you’re beginning work on a new tiling project, and it’s your first time working with tile, you may be a bit confused. There is a lot to know about laying and placing tile. From mixing up mortar,...
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  • Tile Edge Trim: Installation, Tools, and Tips
    tile edge trim

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    The most renovated kitchen feature is countertops, with this being the remodeling choice 91% of the time. Backsplashes come in at a close second at 86%. If you are going to be remodeling ...
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  • How to Remove Tile Backsplash
    how to remove tile backsplash

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    Every year, homeowners spend billions of dollars at home renovation stores across the US. And if you're looking to breathe new life into an outdated kitchen, a brand new backsplash is the...
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  • Do You Prime Drywall Before Tiling
    do you prime drywall before tiling

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    Drywall was first invented in 1894. It quickly grew in popularity since then. Today, most homes have walls and other structures that are made of drywall. This is because it is a very durable a...
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  • 6 Tiling Tools That Every Pro Should Have
    tiling tools

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    Are you a professional tile installer looking for the right tools to do your job quickly, accurately, and efficiently? Or are you a DIY'er just starting out in tiling who wants to ensure ...
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  • What Is Concrete Bonding?
    concrete bonding

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    Over ten billion tons of concrete are produced worldwide every single year. Concrete is a versatile and essential material that is used to build homes, office blocks, train stations, park...
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  • How to Paint Marble
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    At the end of last year, the National Association of Realtors noted that the all-marble look is still in. However, you can do more with marble than just installing it from floor to ceilin...
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