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Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • How to Clean Grout Perfectly

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    When you have new grout, it looks white and pristine, but what can you do when it starts turning yellow, brown, or black? While clean grout can make your floors or walls look great, dirty grout can...
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  • How to Lay Mosaic Tile
    how to lay mosaic tile

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    Whether it's your pool, bathroom, backsplash, or even flooring, mosaic tiles have made a splash in the last few years. They're perfect for creating a bold statement in any tile installation project...
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  • How To Cut Ceramic Tile: Tools & Best Practices
    how to cut ceramic tile

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    As a professional tile setter, knowing how to cut ceramic tile is essential to ensuring you don't make any costly mistakes. Ceramic tile is a popular choice among homeowners for various renovation ...
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  • Tile Repair: How to Fix Cracked Tile
    tile-repair

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    Do you need to fix some tiles? You can do tile repair in many ways, but the most common is by using epoxy grout. This will fill any cracks and holes found in the tile and make it look new again! Th...
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  • How To Use a Tile Cutter: Best Practices
    how to use a tile cutter

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    Did you know that when it comes to cutting tile for a tile installation, you have more than one option? You can use a manual or electric tool. While both tools get the job done, your success u...
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  • The Benefits of Using Large Format Tiles in Your Home

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    Have you considered large format tiles for your home but thought they might be the wrong size? These tiles are much bigger than the floor tiles you might expect. They range from 12" x 24" to 40" x ...
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  • How to Cut Glass Tile: Tools and Best Practices

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    Cutting glass tiles can seem like an intimidating task to take on. Since they have to be cut differently than other tiles, homeowners and DIYers may not know where to start with this kind of t...
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  • How to Lay Herringbone Tile: Patterns and Tips
    how to lay herringbone tile

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    There's one specific tile pattern that has taken the tile installation industry by storm—herringbone! It is a simple yet unique pattern that will add design value to any room. According to K...
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  • How Tile a Backsplash: Choosing and Installing the Tile
    how to tile a backsplash

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    59% of homeowners plan to remodel or update their properties this year with bathrooms and kitchens topping the list of spaces to get a makeover. The right kitchen or bath remodel or tile ...
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  • How To Cut Backsplash Tile

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    Repainting your kitchen could cost you from $900 to $3000. One way to minimize that cost is to cut and install a suitable backsplash tile. Cutting backsplash tile can be challenging to do...
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