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future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • How to Use a Tile Saw: Best Practices
    Diamond blades are mostly used in tile saws

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    Did you know that, according to NerdWallet, homeowners spent over $500 billion between 2017 and 2019 on home improvement projects? Additionally, between March and August 2020, 61% of homeowner...
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  • What Does Asbestos Look Like?

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    Despite its infamy, many people are still unsure what asbestos looks like. Because of that, in this post, we will answer this question and more. We will look at what the specific health risks of as...
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  • Tips to Remove Floor Tile That Just Won’t Budge

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    Learning how to remove floor tile properly can be a tough part of the tile installation process, especially when they don't meet you halfway and come up easily. That's why we've put together some t...
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  • How to Lay Penrose Tiling Like a Pro
    penrose tiling

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    Tile installation can be tricky, but picking your pattern can also be tough. There are plenty of simple patterns out there, so what should you choose if you want a more unique look? That's where Pe...
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  • How to Measure a Room for Flooring and Install Tiles Correctly

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    Tile installation isn't something that can be done by just anyone. Well, anyone can lay the tiles, but we're talking about getting the job done the right way. A proper tile job means even lines, le...
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  • Ways to Enhance Your Kitchen or Bath With Ceramic Tile Countertops
    ceramic tile countertops

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    Real estate experts will tell you that kitchens and bathrooms are a large portion of your home's value. A minor kitchen remodel, where you upgrade some cosmetic features, will provid...
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  • How to Grout Tile: 11 Tips and Techniques

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    When you’re at the grouting stage of your tile installation project, you’re almost finished! It’s an exciting last step to be taking because soon you’ll have a new bathroom, kitchen, etc. Howeve...
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  • Tile Leveling System: Tips and Tricks
    tile leveling system

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    So, after weeks of procrastinating, you decided to redo your tile installation yourself. Of course, you also bought all the tile trowels and installation tools. Or so you thought. You sweated ...
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  • Outdoor Patio Tile Ideas: Designs to Inspire You
    exterior tile

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    We all tend to fall back on old ideas, don't we? It's easier to do the same thing one hundred times than to come up with a new idea every time. The trouble is, if you fall into old patterns, you...
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  • Slab Tiles: Uses and Benefits
    slab tiles

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    Not so long ago, wood was the most-used choice for flooring for virtually all rooms in the home. But today, that's no longer the case. From the entryway and mudroom to the kitchen and laundry room,...
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