Building the

future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • How to Cut Tile Without a Wet Saw
    how to cut tile without a wet saw

    0

    1032
    Did you know that 57% of homeowners consider their home a work in progress. And 36% of Americans decided to DIY some aspect of their home for the purpose of improving their space? An atta...
    View more

  • How to Regrout Tile: Tips and Tricks
    how to regrout tile

    2

    990
    There are many signs that you should regrout your tiles. For instance, if you have noticed mold, loose tiles, or your grout is discolored, you should regrout it. New grout can comple...
    View more

  • How to Use a Tile Saw: Best Practices
    Diamond blades are mostly used in tile saws

    0

    1398
    Did you know that, according to NerdWallet, homeowners spent over $500 billion between 2017 and 2019 on home improvement projects? Additionally, between March and August 2020, 61% of homeowner...
    View more

  • What Does Asbestos Look Like?

    2

    881
    Despite its infamy, many people are still unsure what asbestos looks like. Because of that, in this post, we will answer this question and more. We will look at what the specific health risks of as...
    View more

  • Tips to Remove Floor Tile That Just Won’t Budge

    1

    8149
    Learning how to remove floor tile properly can be a tough part of the tile installation process, especially when they don't meet you halfway and come up easily. That's why we've put together some t...
    View more

  • How to Lay Penrose Tiling Like a Pro
    penrose tiling

    0

    3648
    Tile installation can be tricky, but picking your pattern can also be tough. There are plenty of simple patterns out there, so what should you choose if you want a more unique look? That's where Pe...
    View more

  • How to Measure a Room for Flooring and Install Tiles Correctly

    0

    4005
    Tile installation isn't something that can be done by just anyone. Well, anyone can lay the tiles, but we're talking about getting the job done the right way. A proper tile job means even lines, le...
    View more

  • Ways to Enhance Your Kitchen or Bath With Ceramic Tile Countertops
    ceramic tile countertops

    0

    60
    Real estate experts will tell you that kitchens and bathrooms are a large portion of your home's value. A minor kitchen remodel, where you upgrade some cosmetic features, will provid...
    View more

  • How to Grout Tile: 11 Tips and Techniques

    0

    2944
    When you’re at the grouting stage of your tile installation project, you’re almost finished! It’s an exciting last step to be taking because soon you’ll have a new bathroom, kitchen, etc. Howeve...
    View more

  • Tile Leveling System: Tips and Tricks
    tile leveling system

    0

    6880
    So, after weeks of procrastinating, you decided to redo your tile installation yourself. Of course, you also bought all the tile trowels and installation tools. Or so you thought. You sweated ...
    View more