Building the

future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • How to Choose Porcelain Floor Tiles
    bullnose tile

    0

    180
    Did you know that porcelain was first created in China almost 2,000 years ago? Ever since then, porcelain has become an important part of ceramics, sculptures, and floor tiles. Porcelain floor tile...
    View more

  • Tiling Around a Window: Tips and Tricks
    tiling around a window

    0

    279
    While tiling around a window can be tough, if you do it right you can get an entire window finished in just four hours. Tiling around a window is one of the best ways to add a unique and beaut...
    View more

  • 7 Floor Tile Designs
    floor tile design

    0

    92
    You have missed an amazing opportunity to transform your home and make a statement with your interior design. And it's been right under your feet this entire time. Your floors have been feeling pre...
    View more

  • How to Mix Grout Perfectly Every Time
    how to mix grout

    0

    7887
    Browsing through your local home improvement store shelves can feel wholly overwhelming. When it comes to your home improvement projects, certain things can get lost in the shuffle. Grout is o...
    View more

  • Different Types of Tile Cutting Machines for Your Home Projects
    tile cutting machine

    0

    1681
    In a recent study, the total worldwide volume of ceramic tiles amounted to more than 16 billion square meters. A large portion of this was for home remodeling. Tiles and ceramics are...
    View more

  • How to Cut Tile Without a Wet Saw
    how to cut tile without a wet saw

    0

    1032
    Did you know that 57% of homeowners consider their home a work in progress. And 36% of Americans decided to DIY some aspect of their home for the purpose of improving their space? An atta...
    View more

  • How to Regrout Tile: Tips and Tricks
    how to regrout tile

    2

    990
    There are many signs that you should regrout your tiles. For instance, if you have noticed mold, loose tiles, or your grout is discolored, you should regrout it. New grout can comple...
    View more

  • How to Use a Tile Saw: Best Practices
    Diamond blades are mostly used in tile saws

    0

    1398
    Did you know that, according to NerdWallet, homeowners spent over $500 billion between 2017 and 2019 on home improvement projects? Additionally, between March and August 2020, 61% of homeowner...
    View more

  • What Does Asbestos Look Like?

    2

    881
    Despite its infamy, many people are still unsure what asbestos looks like. Because of that, in this post, we will answer this question and more. We will look at what the specific health risks of as...
    View more

  • Tips to Remove Floor Tile That Just Won’t Budge

    1

    8149
    Learning how to remove floor tile properly can be a tough part of the tile installation process, especially when they don't meet you halfway and come up easily. That's why we've put together some t...
    View more