Building the

future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • Wood Look Tile: How to Lay Flooring That Looks Like Wood
    How to Lay Tile That Looks like Wood - Tips and Tricks

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    Wood look ceramic tile installations have become increasingly popular in recent years. And it’s easy to see why. As much class and sophistication as wood flooring can bring to a home, the truth is ...
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  • How to Tile Inside Corners: Tips and Best Practices
    how to tile inside corners

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    Are you considering adding tiles to your bathroom? Smart thinking. When added to your kitchen or bathroom, tile can drastically increase your home's value. If you install tile flooring yo...
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  • How to Tile a Shower Niche: Tips for Pros
    how to tile inside corners

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    On average, Americans spend over $500 billion at home improvement stores each year. Most home improvement projects aim to increase the home's value while creating something usable and aes...
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  • How to Replace Tile Floor Step by Step
    how to replace tile floor

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    Has your tile floor bitten the proverbial dust? Looking to replace it, but not quite sure how? If so, you're in the right place. In this article, we're going to show you exactly how to replace...
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  • Can You Lay Tile Over Linoleum?
    Can you lay tile over linoleum

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    Linoleum floors are durable and easy to clean, but tile offers your home an extra touch of sophistication and modern style. If you currently have linoleum floors, can you lay tile over linoleum wit...
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  • How to Regrout Shower Tile: Tips and Tools
    how to regrout shower tile

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    On average, Americans spend over $11,000 on bathroom remodels. The bathroom is one of the first rooms in your home to start showing signs of aging. Discolored grout, an out-of-date tile i...
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  • How to Cut Pre-Installed Tile On a Wall or Floor: A Professional Guide

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    Are you facing a renovation that requires surgical precision? Sometimes, a tile installation is already complete, but a change in plans like adding a new fixture or repairing a pipe, requires you t...
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  • How to Combine Tile and Wood Flooring
    how to combine tile and wood flooring

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    Are you wondering how to combine tile and wood flooring in your home because of a new home improvement project, but are unsure of where to start? Combining these two materials can create a unique a...
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  • What’s a Ceramic Tile PEI Rating?
    ceramic tile pei rating

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    A tiling project for your home can run, on average, from $300 all the way up to $5,000. Usually a tile installation will run between $800 to $2,500 range. Installing tiles can be a fun wa...
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  • How to Lay Natural Stone Tiles
    facade tiles

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    Tile is one of the oldest architectural products on the market today; tile installations have been used in home construction for tens of thousands of years! Today, tiling is used in interior design...
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