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future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • 5 Bathroom Wall Tiles Ideas
    bathroom wall tiles ideas

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    The bathroom is the unsung hero of your home. It doesn't get a lot of praise when it comes to interior design, but we use our bathrooms every single day. It's where we begin our mornings ...
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  • Stick on Tiles: The Pros and Cons of This Material
    stick-on tiles

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    Tile floors and backsplashes are heavily favored by most homeowners, but for the average DIYer, they also present some of the most daunting remodeling challenges. To avoid the headache but accompli...
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  • How to Use a Garbage Chute
    garbage chute

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    What if you didn't know how a fundamental element of a construction project worked? A garbage chute is one of the best ways to deal with trash and other debris. Unfortunately, many people don'...
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  • 7 Entryway Tile Ideas for a Stunning Grand Entrance
    entryway tile ideas

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    Did you know that the entryway is one of the most important aspects of your home? It's the first thing people see when they come inside and it's the last thing they see when they leave. That's why ...
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  • Porcelain Tile Cutter: Best Practices and Tips
    porcelain tile cutter

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    Porcelain tiles are the most popular option in the growing tile market, and when you look at their quality, it's easy to see why. The problem with porcelain comes down to the preparation....
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  • How to Clean Grout Perfectly

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    When you have new grout, it looks white and pristine, but what can you do when it starts turning yellow, brown, or black? While clean grout can make your floors or walls look great, dirty grout can...
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  • How to Lay Mosaic Tile
    how to lay mosaic tile

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    Whether it's your pool, bathroom, backsplash, or even flooring, mosaic tiles have made a splash in the last few years. They're perfect for creating a bold statement in any tile installation project...
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  • How To Cut Ceramic Tile: Tools & Best Practices
    how to cut ceramic tile

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    As a professional tile setter, knowing how to cut ceramic tile is essential to ensuring you don't make any costly mistakes. Ceramic tile is a popular choice among homeowners for various renovation ...
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  • Tile Repair: How to Fix Cracked Tile
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    Do you need to fix some tiles? You can do tile repair in many ways, but the most common is by using epoxy grout. This will fill any cracks and holes found in the tile and make it look new again! Th...
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  • How To Use a Tile Cutter: Best Practices
    how to use a tile cutter

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    Did you know that when it comes to cutting tile for a tile installation, you have more than one option? You can use a manual or electric tool. While both tools get the job done, your success u...
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