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future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • What Is Micro Cement and How Do You Use It?
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    Are you struggling to build your dream home? If so, one reason might be because of the materials used. You might consider micro cement. It's a new type of self-leveling cement. You can use it ...
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  • What Are Zellige Tiles? Ideas and Common Uses
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    Suppose you're looking for a way to add personality and pizzazz to your home's interior design. In that case, you may want to consider a tile installation with Zellige tiles.  But what are ...
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  • Installing Garage Floor Tiles Step by Step
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    A garage renovation can cost upwards of $5,000, but DIYing your garage floor tiles can save you some of that cost. Not many people think about new floors as part of their garage renovatio...
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  • 7 Beautiful Pool Tile Ideas That Stand Out
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    According to a recent study, over 10.4 million homes in the US have a pool, and this number is set to rise. In Europe, the market for home spas and swimming pools exceeded $1 billion. It ...
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  • Ceramic Tile Flooring: How to Choose the Right Ones
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    People have been crafting ceramic items since 28,000 BC and the art has continued even today. Today, ceramic products such as ceramic tile flooring are more advanced than ever and there a...
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  • 5 Bathroom Wall Tiles Ideas
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    The bathroom is the unsung hero of your home. It doesn't get a lot of praise when it comes to interior design, but we use our bathrooms every single day. It's where we begin our mornings ...
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  • Stick on Tiles: The Pros and Cons of This Material
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    Tile floors and backsplashes are heavily favored by most homeowners, but for the average DIYer, they also present some of the most daunting remodeling challenges. To avoid the headache but accompli...
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  • How to Use a Garbage Chute
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    What if you didn't know how a fundamental element of a construction project worked? A garbage chute is one of the best ways to deal with trash and other debris. Unfortunately, many people don'...
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  • 7 Entryway Tile Ideas for a Stunning Grand Entrance
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    Did you know that the entryway is one of the most important aspects of your home? It's the first thing people see when they come inside and it's the last thing they see when they leave. That's why ...
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  • Porcelain Tile Cutter: Best Practices and Tips
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    Porcelain tiles are the most popular option in the growing tile market, and when you look at their quality, it's easy to see why. The problem with porcelain comes down to the preparation....
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