Building the

future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • How to Remove Tile Backsplash
    how to remove tile backsplash

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    Every year, homeowners spend billions of dollars at home renovation stores across the US. And if you're looking to breathe new life into an outdated kitchen, a brand new backsplash is the...
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  • Do You Prime Drywall Before Tiling
    do you prime drywall before tiling

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    Drywall was first invented in 1894. It quickly grew in popularity since then. Today, most homes have walls and other structures that are made of drywall. This is because it is a very durable a...
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  • 6 Tiling Tools That Every Pro Should Have
    tiling tools

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    Are you a professional tile installer looking for the right tools to do your job quickly, accurately, and efficiently? Or are you a DIY'er just starting out in tiling who wants to ensure ...
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  • What Is Concrete Bonding?
    concrete bonding

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    Over ten billion tons of concrete are produced worldwide every single year. Concrete is a versatile and essential material that is used to build homes, office blocks, train stations, park...
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  • How to Paint Marble
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    At the end of last year, the National Association of Realtors noted that the all-marble look is still in. However, you can do more with marble than just installing it from floor to ceilin...
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  • Different Types of Marble and How to Work With Them
    types of marble

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    The use of natural materials for interior home design projects is at an all-time high this year. Working with marble can be a satisfying and rewarding experience, but it takes knowing you...
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  • Building a Brick Wall: Step by Step Guide
    brick wall

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    During COVID, many more people became interested in DIY projects. Over fifty percent of Americans feel like their houses could use some work, but many of them do not know how to even get...
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  • How to Remove Ceramic Tile from Concrete Floor

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    When you are updating your home or completing a tile installation project, you may need to learn how to remove ceramic tile from concrete floor. This is a project you can do on your own, but you ne...
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  • Learn How to Paint Tiles
    how to paint tiles

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    Are your tiles old, outdated, and in need of a touch-up? Worried you'll have to replace them entirely? Fret not! Did you know that you can paint tiles? Painting tiles gives them a whole new look an...
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  • What’s the Difference Between Marble and Granite?

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    Tile has been an exemplary material for home building. It's durable, water-resistant, and, best of all, easy to clean. Some of the most popular tiling options for homeowners are marble and granite....
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