Building the

future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • Bullnose Tile: What It Is and How to Use It
    bullnose tile

    0

    2334
    Home renovations saw a major boom, thanks to the Covid-19 pandemic. Studies indicate that home remodeling research efforts more than doubled in 2021. There's a lot to learn about, includi...
    View more

  • Tile Saw: Do You Need One?
    tile cutting machine

    0

    288
    In 2021, 33% of people who remodeled their bathrooms stated it was because they couldn't stand the previous style and layout. So if you're ready to remodel your bathroom or add an exciting til...
    View more

  • How to Remove Grout from Tile

    0

    204
    It only takes about 15 minutes for grout to begin drying on the surface of a tile installation. With such a short window, it's no wonder you might be wondering how to remove grout from tile. Whe...
    View more

  • 8 Inspiring Marble Tile Bathroom Ideas
    marble tile bathroom

    0

    172
    Marble tiles are a timeless favorite in the bathroom, kitchen, and entryway. They are beautiful, stylish, and easy to clean. You might think marble is too expensive for your tile installation. Howe...
    View more

  • 10 Most Common Floor Tiling Installation Mistakes to Avoid

    16

    48458
    Last year alone, homeowners across the United States installed a staggering 3.05 billion square feet of tile flooring - a clear sign that floor tiling installation remains one of the most popular w...
    View more

  • Tile Installation: How to Lay Tile
    Tile Installation

    3

    4069
    A true professional is always looking to improve his craft. So learn everything you need to know from the pros at RUBI about tile installation. Each step is laid out so that anybody from a DIYer to...
    View more

  • How to Install Wall Tile
    how to install wall tile

    0

    107
    The global ceramic tiles industry is valued at an estimated $240 billion. Tiles are a popular material for good reasons. A tile installation can instantly add value to a property, help keep ar...
    View more

  • How to Install Subway Tile Backsplash
    how to install subway tile backsplash

    0

    1629
    If you're looking for a way to add serious style to your kitchen or bathroom, you should consider a tile installation like a subway tile backsplash. This trendy industrial-chic tile is a great way ...
    View more

  • 5 Tile Sealer Best Practices To Preserve Your Tiles
    tile sealer

    0

    5441
    A tile installation is a beautiful and durable form of decoration that can last for years with the proper care. Are you trying to ensure your tiles stand the test of time? One way to protect your t...
    View more

  • Fireplace Tiles Ideas and Patterns

    2

    728
    A fireplace in a room is both a blessing and a curse. It's a unique and eye-catching piece, an opportunity to decorate with a tile installation, and an extra shelf to place attractive items on.&nbs...
    View more