Building the

future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • Tile Installation: How to Lay Tile
    Tile Installation

    3

    4069
    A true professional is always looking to improve his craft. So learn everything you need to know from the pros at RUBI about tile installation. Each step is laid out so that anybody from a DIYer to...
    View more

  • How to Install Wall Tile
    how to install wall tile

    0

    107
    The global ceramic tiles industry is valued at an estimated $240 billion. Tiles are a popular material for good reasons. A tile installation can instantly add value to a property, help keep ar...
    View more

  • How to Install Subway Tile Backsplash
    how to install subway tile backsplash

    0

    1629
    If you're looking for a way to add serious style to your kitchen or bathroom, you should consider a tile installation like a subway tile backsplash. This trendy industrial-chic tile is a great way ...
    View more

  • 5 Tile Sealer Best Practices To Preserve Your Tiles
    tile sealer

    0

    5441
    A tile installation is a beautiful and durable form of decoration that can last for years with the proper care. Are you trying to ensure your tiles stand the test of time? One way to protect your t...
    View more

  • Fireplace Tiles Ideas and Patterns

    2

    728
    A fireplace in a room is both a blessing and a curse. It's a unique and eye-catching piece, an opportunity to decorate with a tile installation, and an extra shelf to place attractive items on.&nbs...
    View more

  • 8 Terrazzo Tile Designs You Can Use in Your Home

    0

    976
    It turns out winter is the perfect time to do some remodeling. 55% of American homeowners plan to start renovation projects in the winter. The most common type of remodeling is kitchen and bathroom...
    View more

  • 5 Ceramic Tile Design Ideas for Your Home
    ceramic tile design

    0

    202
    Are you looking for ways to make your home different from that of your family or friends? Do you wish to incorporate a bit of tile art into the tile installations of your bathrooms, kitchen, etc.? ...
    View more

  • Best Tile Saw For Your Needs
    best tile saw

    0

    503
    If you work in construction or renovations or enjoy tackling home projects yourself, you know that having the right equipment is essential to getting a tile installation done right. It can be the d...
    View more

  • Tile Installation Cost: How Much Does it Cost?
    tile installation cost

    0

    1139
    Floor tile installations combine low maintenance and durability to increase a home's value. The timeless floor design finds itself in many kitchens and bathrooms. A tile installation can ...
    View more

  • Tile Cutting Tools: What You Need to Cut Tile
    best tile saw

    0

    469
    A good craftsman puts a lot of thought into their work. They understand each project and the challenges they might face with it. And above all, they know which tools will do the job best. But if yo...
    View more