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Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • How to Install Subway Tile Backsplash
    how to install subway tile backsplash

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    If you're looking for a way to add serious style to your kitchen or bathroom, you should consider a tile installation like a subway tile backsplash. This trendy industrial-chic tile is a great way ...
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  • 5 Tile Sealer Best Practices To Preserve Your Tiles
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    A tile installation is a beautiful and durable form of decoration that can last for years with the proper care. Are you trying to ensure your tiles stand the test of time? One way to protect your t...
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  • Fireplace Tiles Ideas and Patterns

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    A fireplace in a room is both a blessing and a curse. It's a unique and eye-catching piece, an opportunity to decorate with a tile installation, and an extra shelf to place attractive items on.&nbs...
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  • 8 Terrazzo Tile Designs You Can Use in Your Home

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    It turns out winter is the perfect time to do some remodeling. 55% of American homeowners plan to start renovation projects in the winter. The most common type of remodeling is kitchen and bathroom...
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  • 5 Ceramic Tile Design Ideas for Your Home
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    Are you looking for ways to make your home different from that of your family or friends? Do you wish to incorporate a bit of tile art into the tile installations of your bathrooms, kitchen, etc.? ...
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  • Best Tile Saw For Your Needs
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    If you work in construction or renovations or enjoy tackling home projects yourself, you know that having the right equipment is essential to getting a tile installation done right. It can be the d...
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  • Tile Installation Cost: How Much Does it Cost?
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    Floor tile installations combine low maintenance and durability to increase a home's value. The timeless floor design finds itself in many kitchens and bathrooms. A tile installation can ...
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  • Tile Cutting Tools: What You Need to Cut Tile
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    A good craftsman puts a lot of thought into their work. They understand each project and the challenges they might face with it. And above all, they know which tools will do the job best. But if yo...
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  • 8 Unique Bathroom Floor Tile Ideas
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    Renovating your bathroom can add value to your home, whether you're selling it or not. No matter the size of your bathroom, a renovation can give it a luxurious feel that makes it more relaxing to ...
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  • How to Hide The Cut Edge of Tile
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    Summer is a great time for getting home improvement projects like tile installations. Maybe you've been itching to update your kitchen. Perhaps one of your bathrooms could use a facelift. If one of...
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