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future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • Wet Tile Saw: Best Practices and Tips

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    If you’re one of the many Americans choosing to complete a home improvement project and you want to use wet saw technology, you might be stressed about how complex can it be to do this properly. Ev...
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  • Tile Spacers: How to Properly Use Them
    tile spacers

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    Precision is the goal when you want your new tile installation to look amazing. If you're getting started on a new flooring job and vying for a gorgeous uniformity and a high-end look, your biggest...
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  • How to Cut Curves in Tile: Tips and Tricks
    how to cut curves in tile

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    Picture this: You just bought your dream home. It's got great bones, but it's dated. You're ready to make it your own with a tile installation learning how to cut curves in tile.  In t...
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  • Subway Tile Backsplash: Ideas and Patterns
    subway tile backsplash

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    Here is a truth: Kitchen tile is one of the best ways to communicate your interior design style. And because of that, kitchen tile can transform your kitchen in a way that other elements cannot.&nb...
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  • How to Install Tile in a Shower
    how to install tile shower

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    Decorating your shower with a tile installation is a great way to brighten up your space.  Installing bathroom tile isn't as difficult as you may think, so you can try it yourself at home. If ...
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  • 8 Shower Tile Ideas and Patterns
    shower tile ideas

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    What if you could give your shower a complete makeover? The key to a better shower is better shower tile. And if you want the best shower, you need the best shower tile ideas! That's why we...
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  • Bathroom Tile Ideas: 5 Unique Ways to Use Tile
    bathroom tile ideas

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    Are you ready to take your bathroom redesign to a new level? Do you want to know new bathroom tile ideas? Tiling your bathroom makes the room look finished and classy. Plus, tile has more longevity...
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  • 5 Tile Laying Patterns to Choose From
    tile laying patterns

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    Trying to figure out tile laying patterns to add a pop of style to your upcoming flooring project? Choose a unique pattern to change things up and with hundreds of tile cuts, colors, sizes, and tex...
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  • DIY Projects? Tiling a Fireplace Like a Pro

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    Home renovation projects are on the rise, now that Covid-19 pandemic is forcing everyone to spend more time at home.  Many homeowners are willing to lower these cost of renovations by doing the wor...
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  • 7 Easy Steps For Creating An Inlaid Tile Rug

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    Tile “rugs” are beautiful accent pieces, built out of high-quality tile in order to add a bit of extra flair to a tile installation. By using contrasting tile colors and creating your own ceramic t...
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