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Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • Outdoor Patio Tile Ideas: Designs to Inspire You
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    We all tend to fall back on old ideas, don't we? It's easier to do the same thing one hundred times than to come up with a new idea every time. The trouble is, if you fall into old patterns, you...
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  • Slab Tiles: Uses and Benefits
    slab tiles

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    Not so long ago, wood was the most-used choice for flooring for virtually all rooms in the home. But today, that's no longer the case. From the entryway and mudroom to the kitchen and laundry room,...
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  • How to Tile a Floor: Steps and Tools
    how to tile a floor

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    Doing a tile installation in your house can increase your home value. If you want to make a profit when selling your home, keep reading. Tiling the floor can be tricky. Especially if it's...
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  • Groutless Tile Installation: Can You Tile without Grout?
    Groutless Tile Installation - Featured

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    Here’s an age-old question: can you do a groutless tile installation? Well, the short answer would be a simple no – you should not attempt to install tile without grout.Why’s that, you might wonder...
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  • Can I Lay Tile Over Tile? How to Do It Right
    can I lay tile over tile

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    With the coronavirus pandemic forcing many of us to stay at home, it's no wonder that we've started renovating our spaces. The home improvement boom seems like it's here to stay, and as such, many ...
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  • Bullnose Tile: What It Is and How to Use It
    bullnose tile

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    Home renovations saw a major boom, thanks to the Covid-19 pandemic. Studies indicate that home remodeling research efforts more than doubled in 2021. There's a lot to learn about, includi...
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  • Tile Saw: Do You Need One?
    tile cutting machine

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    In 2021, 33% of people who remodeled their bathrooms stated it was because they couldn't stand the previous style and layout. So if you're ready to remodel your bathroom or add an exciting til...
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  • How to Remove Grout from Tile

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    It only takes about 15 minutes for grout to begin drying on the surface of a tile installation. With such a short window, it's no wonder you might be wondering how to remove grout from tile. Whe...
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  • 8 Inspiring Marble Tile Bathroom Ideas
    marble tile bathroom

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    Marble tiles are a timeless favorite in the bathroom, kitchen, and entryway. They are beautiful, stylish, and easy to clean. You might think marble is too expensive for your tile installation. Howe...
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  • 10 Most Common Floor Tiling Installation Mistakes to Avoid

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    Last year alone, homeowners across the United States installed a staggering 3.05 billion square feet of tile flooring - a clear sign that floor tiling installation remains one of the most popular w...
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