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future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • Choosing the right trowel size for tile: the complete guide
    Choosing the right tile trowel size

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    Before you begin setting tile, decide which tile trowel to use. What should be the right size? Should I use a U-notched or a squared-notched trowel? Those are common questions you must ask yourself...
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  • Tiling Around Corners: Tips and Tools

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    According to the Bureau of Labor Statistics, there are close to 40,000 tile and stone setters in the United States. However, many people still do not know how to tile around corners, which is impor...
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  • Glass Tile Cutter: Best Practices & Tips
    tiling around a window

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    Would you like to know the bets practices and tips to use a glass tile cutter? It is a simple hand-operated tool, as well as a must-have for any tile installation using glass tile, that can help yo...
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  • Subfloor for Tile Installation: Everything You Need to Know

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    A recent study showed that 57% of Americans viewed their homes a "work in progress."Millions of homeowners would love the comfort, sophistication, and cleanliness of a renovated kitchen or bat...
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  • What Is Subway Tile?
    what is subway tile

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    There is one piece of home decor that's everywhere, from renovation shows to design magazines to your neighbor's house. It's timeless and stylish and fits with just about every interior style. Have...
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  • Tile Adhesive: The Best Mixes for Different Uses
    tile adhesive

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    Tile flooring combines practicality and beauty in a home improvement product with a diverse range of applications. Tile is so practical that it has been used in homes as far back as the fourth...
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  • How to Drill Through Tile in 7 Easy Steps
    How to drill through tile. Featured

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    It helpful to know how to drill through tile if you're going to complete a successful tile installation project. The design may be exquisite, the tiles perfectly cut, and everything laid evenly. Bu...
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  • How to Choose and Install Pool Tile

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    If you're building or remodeling a pool, then the first thing you want to do is decide how you want it to look. This means picking out all new tiles for your pool. But how do you choose pool tile? ...
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  • Wet Tile Saw: Best Practices and Tips

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    If you’re one of the many Americans choosing to complete a home improvement project and you want to use wet saw technology, you might be stressed about how complex can it be to do this properly. Ev...
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  • Tile Spacers: How to Properly Use Them
    tile spacers

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    Precision is the goal when you want your new tile installation to look amazing. If you're getting started on a new flooring job and vying for a gorgeous uniformity and a high-end look, your biggest...
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