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future together

Berta

Berta is a Digital Marketing Specialist at RUBI Group, where she focuses on creating high-value content for professionals in the construction and tile installation industry. With a strong background in digital marketing, paid media, and content strategy, she combines technical knowledge with a clear, practical approach to help users improve their skills on the jobsite. Through her articles on the RUBI blog, she shares tips, techniques, and insights on ceramic installation, tools, and best practices, contributing to the ongoing education of industry professionals.

Areas of expertise

Her areas of expertise lie at the intersection of digital marketing and the tile installation industry. At RUBI, she specializes in content strategy, paid media, and audience engagement, translating technical product knowledge into clear, practical insights for professionals. She focuses on demonstrating how RUBI tools perform in real jobsite conditions, helping installers understand not just the “what,” but the “how” and “why” behind each solution. By connecting user needs with product capabilities, she creates content that educates, inspires, and drives better results on the job.

Professional Experience

She has built her professional career around digital marketing and content creation within the construction industry. At RUBI, she has developed and executed strategies focused on brand awareness, lead generation, and user engagement, particularly targeting tile installation professionals. Her experience includes managing paid media campaigns, optimizing content for different stages of the customer journey, and supporting product launches through digital channels. By working closely with product, sales, and training teams, she ensures that communication aligns with real market needs and delivers value to both professionals and partners.

Articles and publications

  • Concrete Driveway Repair: What to Know Before Getting Started
    concrete driveway repair

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    Are you noticing wear and tear on your concrete driveway? You might need to do some concrete driveway repair. Concrete driveways are a great choice for many homeowners due to their durability an...
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  • Technique for Laying Finger Tiles
    Finger Tiles

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    You're looking for a way to take a space from mundane to magnificent, and you've decided laying finger tiles is the way to go. But... how do you make this project a reality? Today we're equipping y...
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  • Penny Tile Shower Floor: The Ultimate Guide
    penny tile shower floor

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    You're looking to transform your shower from simple to stunning. So what's a classic and charming way? The answer is a penny tile shower floor! First though, you must find out how to do a penny til...
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  • How to Mix Mortar for Tile Installation: The Expert’s Recipe
    How to mix mortar for tile installation

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    One of the key aspects of a successful tile installation is to get the right mortar. Knowing how to mix mortar correctly is important to achieve the strongest bond possible and thus a long-lasting ...
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  • Tiling Corners with Trim: A Comprehensive Guide
    tiling corners with trim

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    Tiling corners with trim is a big part of a completed tiling project. But what are the steps you'll need to take to finish your tile installation with style and safety? Today we're diving into t...
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  • How to Cut Ceiling Tiles Like a Pro
    how to cut ceiling tiles

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    You're looking to install tiles on the ceiling for a bathroom renovation or even an office makeover, but you aren't sure how to cut ceiling tiles. What now? Don't worry - we've got you covered. Tod...
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  • 5 Uses for Textured Tile
    textured tile

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    Did you know that the third most common type of flooring in America is tiling? It might be difficult to select the ideal tile for your tile installation because there are so many variatio...
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  • Moroccan Tile: Installation, Tools, and Ideas
    moroccan tile

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    You want to transform your space into a vibrant oasis, with touches of artistry and tradition. So where do you start? With Moroccan tile, this vision isn't just a dream. It's a reality within reach...
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  • How to Work With Terracotta Tiles
    terracotta tiles

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    You're looking to transform your space with terracotta tile, blending timeless beauty with durability. But whether reviving a room or crafting a new oasis, the challenge of selecting and installing...
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  • Tile Spacers – a Must in Your Installation

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    Types and Sizes As mentioned already, spacers come in a variety of types and sizes. Keep in mind there isn’t any one-size-fits-all solution, and you must choose the right size and shape based o...
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